Do your offerings still reflect YOU?

Change is inevitable.

We are constantly evolving. Our skin sloughs off, our cells are regenerating; which in turn so are our organs. We take in thousands of stimulus every day. Impressions that affect how we think and create. Interactions that have the power to mold our thoughts differently and alter our internal chemistry.

It makes sense then since our business is a reflection of ourselves that it would evolve as well.

Does that evolution show up in your business offerings?

Change is Inevitable

I’d love to invite you to look at your services, sales pages, landing pages, opt-in sequences, workshop materials, etc. with fresh eyes. Does your message still ring true? Do you feel 100% aligned with your material?

I’m going to guess not entirely.

Of course, scientific and age-old data will remain consistent. However, even if you’ve sourced references, there may be newer abstracts that you can draw from for a more fresh and relevant citing.

In order to stay current, we must continually keep our finger on the pulse of our own reflection. It’s truly amazing how our individual perspective shifts slightly over time. In a year, or 2 or even 5, what we have with our name on it can look like quite a departure from our current self.

I think it’s always a good idea to answer the following three direct questions to help gain clarity around our endeavor:

1. What does my ideal client want and need the most from me today?
2. How does my product or service deliver and help?
3. Do my marketing materials clearly state my point of view and the value benefits of working with me?

Simply pointing the compass back to true North can help align us with our perfect customer, and give us clear signposts of how to share our story and improve our copy.

You will be amazed how things will flow in a much easier and natural way when you check in and adjust from time to time. There will be a serendipitous sequence of events when you do.

Perhaps, a new client will connect with you in a seemingly magical way (right time, right place). You may get an offer from someone that you had on your radar but the encounter never “clicked” before. You may see an increase in sales on your webstore, even though you raised your prices because your online presence received a facelift.

Once you put your business in front of the mirror objectively, it will serve you greatly to spruce it up with an eye on style.

May your refreshed approach reflect the beautiful you.

Until next time…breathe joy,

Originally written for the Alliance of Aromatherapists February 2018 Newsletter.