Ugh! The dreaded feeling of being an entrepreneur when it seems like you’re spinning your wheels, pumping out great content, and no one is listening. What are your choices? You could stop writing your blog and posting on social media. You could keep repeating your schedule and routine. Or you could make changes to your editorial calendar.
Let’s look at each option –
1. You could stop writing your blog and posting on social media.
This may seem like the easiest and best answer at first. I mean, if no one is listening or commenting on your hard work, why bother…right? But, let’s think about this. If you choose to “hang up the towel,” you are eliminating any possibility of getting recognized, seen, and/or heard. You are really saying to the world: “I don’t exist.” Is that what you really want?
Also, I believe there is great power in dedication. Jeff Walker, best selling author, once replied to someone who said: “I only want to write when I’m inspired.” His response was, “Me too! I just happen to be inspired every morning at 8 am.” I love that! There is retribution in committing and sticking to something.
It may not look as if anything is happening on the surface, but most likely something is. Additionally, the physics of productivity apply here; once you get started, it is much easier to stay in motion.
2. You could keep repeating your schedule and routine.
So, dedication and routine are different! If you are in your first year, I would say it’s OK to just keep doing what you are doing. If you are consistently staying with your schedule – let’s say posting on one social channel a couple of times per day and blogging once a week – then stick with it. Your audience, no matter how small it is, will recognize and reward your consistency.
Keep in mind that even though you aren’t seeing a slew of comments in your feed or on your posts, it DOES NOT mean that you aren’t touching and helping someone. I know that’s hard to imagine at times, but it’s really true. People get in the habit of taking in information, even if it’s super inspiring and moving on without acknowledging the one that has shared it with them.
However, in this scenario, I still think it’s worth doing a little bit of #3 in the effort of due diligence and comparison testing.
3. You could make changes to your editorial calendar.
For solopreneurs that have been at this a while and are still unhappy with their response, I think this popular saying applies here:
“Insanity is doing the same thing over and over again and expecting different results.” 🙂
If you’ve been consistently providing content for over two years and your list hasn’t grown, your Facebook reach still is in the double digits, and your blog comments are a ghost town; then you’re doing something wrong.
I would check the following:
- Is your brand interesting?
- Do you know your target audience?
- Are you consistent with your message?
- Do you keep your business channels on topic?
- Do you offer value or are you just randomly spewing?
Perhaps, you need to reflect on the above and tweak one or more of the bullet points. Once you do that, I think a “pattern interrupt” can also be effective. The times and frequency of what you post can be altered to catch some attention. Let’s say you write a blog once a week and post it every Thursday at 3 pm. It may be an interesting study to vary the day and time of your posts. Try Tuesdays at 7 am for a few weeks and see if that affects your open rates.
Alternatively, you could also try the daily email approach. I know several successful internet marketers who consistently write their audience every morning. It is a chance to really show your personality, share your message, and deliver consistent/constant value; which in turn builds the know, like, and trust factors. Personally, I would only recommend the daily email approach if you have a list of over 500 subscribers.
Regarding social posts, it may be time to diversify to another channel. If it feels like your Facebook page is a little stale with very few comments, then you may want to focus on Instagram, Pinterest (especially for visual brands), or publish a Podcast on iTunes. You could also mix it up and start adding video, stories, and/or lives to your offerings. The internet is flooded with information and eye-catching media. Posting one text only or still pic per day most likely will not be enough to capture your audience’s attention.
In the end, know that your voice and message does matter. You are unique in how you share and deliver content. Like anything in life, if you’re not getting the results that you’re looking for – take note, analyze the situation, and adjust where needed. With consistent effort, action, and improvement you will succeed! Hey… we have the law of physics on our side! 🙂
Until next time…breathe joy,
Business Coach for Solopreneurs
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Hi! I’m Kc. I mentor help women solopreneurs build, grow, and optimize their holistic businesses so they can help more people, work less hours, and live abundantly.
When I’m not online, you can find me in the backyard garden or with my fluffy cat, Bini.