Improve Your Communications to Grow Your Audience

Now that we’ve discussed how to define your ideal client avatar in this post, it’s time to put that information to work in our content marketing.

Copy is a term used to define any written material. It could be the text on your website, labels, sales ad, etc. It’s necessary to be very specific in your communications. Writing to a “faceless” audience can sound robotic and boring.

This is where the information about your ideal customer comes in. Imagine sitting across from your biggest fan when you are crafting your sales page or putting together a blog post. Copy works best when it’s conversational. When you are communicating with a good friend, there is a natural flow and authentic rhythm. Great copy has that same feel.

Improve Your Communications to Grow Your Audience

To help you get into the style of conversational writing, try Trint.com. It is a speech-to-text technology that helps you transcribe your audio into written text. You don’t have to use it for everything you write. However, it’s a great tool which can give a different perspective of your voice.

Once you’ve practiced visualizing who you are talking to and how you talking to them, it’s time to see if you can further edit. In today’s world, people are consuming information at a rapid speed.

Most content is getting skimmed, at best!

Make it easy for your reader to consume your information.

Here are a couple of tips that you can use:

1. Be concise in your message

It may have worked in creative writing class, back in the day, when we used flowery language and clever metaphors. However, keeping your writing simple and digestible will have better results. Shorter sentences, direct language, and personal stories keep the reader engaged.

Dan Rockwell does this perfectly. He has been blogging for years and has built up a following of over 400,000 people. His goal is simple; provide valuable leadership guidance in 300 words or less.  

Respecting your readers time by getting to your point is the first step in clarifying your copy.

2. Be Natural

It’s a common desire to have your writing perfected and polished before putting it out there. Although, this keeps many people from ever pressing “publish.” It’s more important to just be yourself and take action. Try not to over-analyze your work. Authenticity is way more effective than perfection.

To help combat your inner editorial critique, try Grammarly.com. It’s a free app that edits your work and provides grammar and spelling suggestions.

Once you have your language structure in place, remember to infuse your personality into your message. That’s the flavor! Let your guard down and your audience in. You’ll be surprised at how your following responds.

3. Be Creative

Unless you are reading a PubMed article, basic typography rarely attracts. Try breaking up your text by playing around with headers, bold, italics, and spacing. When appropriate, use a number or bullet list. Also, visuals make a big difference in conveying your message.

Check out Unsplash.com. They have a beautiful collection of high-quality, attribution free images that you can weave into your offerings.

Take the time to look at your overall composition and verify that it is visually interesting. This will give your valuable content a better chance of being looked at and appreciated.

Utilizing the above suggestions will help ensure that your audience will not only read your material to the end but will be excited to hear from you! 

Until next time…breathe joy,
Kc