Let’s face it, we are all busy. Probably busier than we would like to be with one thing or another. However, in today’s crowded marketplace, standing out with valuable and inspiring content is important for your business. It shows your audience that you are with the times, dedicated, and an authority to trust and follow. One of the best ways to do this is through consistent blogging.

My 3 weeks off

I started blogging on this site in September of 2016. 44 consecutive posts later, I found myself in the middle of Summer and really needing a little break from content creation. One week turned into 2, which turned into 3. Luckily, I knew if I didn’t shift that pattern it could have easily rolled into months vs. weeks.

Make blogging a habit

I am a big believer of business development without burnout. In that, having scheduled time off, and dedicated space to enjoy your family etc. is an important part of the work/life balance. After this little blip, it reminded me how important it is to have an editorial calendar.

Plan, plan, plan

We’ve all heard the quote, “Failing to plan is like planning to fail.” I think it applies to this topic as well. The best way to ensure that you are consistently posting is to plan ahead. With one of my clients, we took a day to schedule 18 months of weekly blog posts. We created a Google Doc table that consisted of an attention grabbing blog title, the main points to cover, and a couple of SEO keywords per post. That was a big accomplishment which had great rewards! Not only did it provide tremendous structure for the writer, but it offered a beautiful continuity of topics for the reader.

Setting a realistic goal for how often you want to publish is important. I would recommend once a week, as a minimum, for most businesses starting out. For my WordPress bloggers, there is a handy, free plugin that allows you to see a full calendar of your scheduled blog posts. It has some other cool, organizational features as well to help with your writing efforts.

How do you fit it all in?

Ok, so you’ve established that you want to blog, you need to blog, you buy-in to the planning schedule of blogging, but now comes the main factor…TIME.

For me, I have found that setting aside my Saturday mornings work the best. Alternatively, I’ve heard that other solopreneurs get up 1 hour earlier each weekday to research, write, and schedule posts. We are all unique, with different patterns, obligations, and energy. Play around with a couple of different options and see what feels best for you. The key is to then stick with it.

Writing down your schedule and mapping out your goal will aid you in accomplishing the task of consistently writing.

Harness your Reticular Activating System to cultivate blog content

Your Reticular Activating System (RAS) is a part of the brain that is the “gatekeeper that filters information to the conscious part of the brain.”* It’s always on and responds to our thought programming. So, for the purpose of this blog, if we set our intention to look for amazing, pertinent blog ideas on a daily basis, that little section of the brain will act as a radar when incoming data matches our criteria. Pretty cool!

It’s always a great idea to capture these ideas when they arise. You can use the Evernote app, the voice recorder on your smartphone, or good ol’ pen and paper.

Interested in RAS? Here is a simplistic YouTube video and a detailed class on study.com*.

Multipurpose for maximum efficiently

While you have your writing space carved aside, why not splinter off some of your blog content and use it for social media posts? It works awesome. I usually aim for 4 Facebook posts that I pull from my blog headers and a Pinterest graphic that I pull from my blog media. You can get creative here. If Instagram is your jam, craft a couple of visually rich meme’s to post through the week using content inspiration from your post.

A word of caution, you don’t want to just cut and paste everything and post the exact same content in multiple places. Each platform has a unique style, plus, that’d get pretty redundant for your viewer. However, using your main blog post as the weekly theme with a little cross over works great!

If you scroll through my Facebook page this week, you’ll see what I mean in action. 🙂

I hope the above helps.

The intention, commitment, and tech tools will help you get the job done! The main thing is to implement. Once you get the ball rolling, it will establish a powerful momentum. Good luck!

Until next time…breathe joy,
Integrative Business Advisor