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Hi! I was thinking today that there’s something special about being in person with one another. I have been working virtually for over three years now and it’s quite a big difference from going into the office from 8:00 am until 5:00 pm and interacting with a team.

In the beginning, it really felt like freedom. You’re able to wear your yoga pants or even your pajamas all day. 🙂 And it’s fine. There’s something sweet about having your morning coffee and being able to glance out your back window and enjoy the deer grazing on the clover.

As the time goes by, it feels a little bit lonely.

In that, I started to crave real interaction. Of course, there is “connection” online through social media and online coaching whether through Skype, an Uber conference, a telecall, or a webinar. But, you can’t replace the true warmth of being in person and seeing a glisten in someone’s eye, or a real smile coming from a genuine place. You don’t have that through digital technology. I.T. has not been able to duplicate that quite yet.

Smells, sight, touch – all of our senses come alive when we’re in person with one another. It got me thinking about looking at my own backyard. I know that it’s been said that “all that you truly need is in your own backyard.” I have been gardening of late, and I’m really starting to see that in many ways. Do you need dinner? Oh sure, that’s no problem. Go outside and pick some ripe zucchini or a head of beautiful, organic lettuce; grab some tomatoes, and snip a bundle of chives or green onions. It’s really cool because there’s nothing like backyard eating. So, as my consciousness starts to move in that direction, I’m starting to think about that for business as well. I still love the online world, don’t get me wrong. But what’s coming to me is really a craving to have that personal interaction.

Business Development in the Finger Lakes

So, I put together a summer series. It’s going to be held at the Canandaigua Chamber of Commerce (right on Main Street in Canandaigua) for all my local Finger Lakes friends. I’m really looking forward to sharing some good business information.

We’re going to be talking about how to define your ideal client. That’s so huge and also often overlooked. I was at a recent event talking to someone when I said: “Who is your ideal client?” She answered, “Everyone – everyone can benefit from what I do.” It really got me thinking that even businesses that have been around for a while still overlook or skip defining who they’re speaking to. Knowing your audience and getting your unique niche chiseled down is extremely valuable.

We’re also going to cover what it takes to be an entrepreneur, a solopreneur in particular because that comes with a different set of challenges and also self-fulfilling goodies. A session will be dedicated to validating your idea. It could be a business idea or it could also be a product idea. I’m going to share tips and strategies on how to really validate if there’s a market for your idea. Will there be someone on the other end who is receptive? We’re going to go over some strategies on how to validate that before you put your heart and soul into developing. It’s going to be very, very cool.

In our final session, we’re going to talk about how to turn fans into customers.

In today’s world, popularity seems to be key and on the forefront of many people’s mind. How many fans do you have? How many followers do you have? How big is your list? We’re going to examine quality versus quantity. Are these people customers or are they just numbers on your social pages? You’re going to learn different methods to encourage these people who are interested in what you’re saying and how to convert them into paying clients.

At the end of the day, this is business. It’s wonderful to give value and to share; of course, that is the core of why we teach or why we are in a business…but, it is also a business. There is that profit and loss aspect that comes into play on a daily basis. We need to ensure that we can thrive and not just survive.

I continue to get excited about jumping into my own backyard. We’ll begin our series of four summer sessions in just about a week.

>> Post Update << This event has now passed. If you are interested in my next live event please feel free to email me.

I’m looking forward to connecting with you, seeing you, and sharing face to face. There’s a beautiful aspect that comes with group dynamics. There’s a power when there is a collection of individuals who gather together for a similar goal of sharing, connecting, talking about their wins, and also exposing some vulnerabilities or challenges as well. It’s a way to really put it all on the table and have kind of a mastermind, group coaching session. It will allow you to come alive and make us all grow in really wonderful ways. I hope to see you soon!

Until next time…breathe joy,
Integrative Business Advisor