On Saturday, I met with a wonderful group of Aromatherapists to talk about 5 Ways to Improve Your Business Today. It was the NYS meet-up for the Alliance of Aromatherapists, and it was such a blast!
There was a diverse mix of people all at various stages of their businesses. I wanted to keep the tips general enough, but still valuable. Since they were all aromatherapists, I thought it would be fun to associate an essential oil with each tip to accentuate their properties along the way.
Here is the first tip: BUILD YOUR LIST
What’s a list?
This is a running contact list of the people who show interest in you and your services, and/or have connected with your business.
How do I get a list?
Having an opt-in on your website is a great way to start and build your list. You can offer a freebie like a checklist, video series, infographic, ebook, etc., in exchange for their contact information.
Why should I have a list?
Saving and segmenting your contact list is invaluable. It allows you to stay abreast of who is visiting your website, and interested in your products and services. It is crucial to be able to communicate with your tribe; it provides an interested audience to share your knowledge with. This, in turn, builds the know, like, and trust factor – the building blocks of any healthy relationship.
Suggested Tool to build your list*: Pop-up Ally Pro, the “polite pop-up”
Aroma Association: Lavender
Lavender is the king of essential oils for a reason. It’s popular, safe, trustworthy, and very comforting – all aspects that would help you grow your audience. We can think about how we can emulate the qualities of lavender when we are taking steps to grow our list and engage our audience.
The second tip is: SETUP AUTOMATION
A tool that helps you deliver your opt-in, send out individual broadcasts (emails) and create custom messages that are scheduled to deliver at a set time/date.
Why should I automate?
The big benefit of automation is that it saves time. Time is one resource that we can’t get more of! This benefit alone is a gem!
It offers a systematic process of creating a thoughtful chain of communication-based on your customer’s actions.
Plus, when you can deliver on a promise fast, like say your opt-in giveaway, it establishes credibility.
Lastly, it maintains effective communication and brand awareness, which allows an opportunity to establish a deeper relationship with your customers.
Suggested Tool*: MailChimp
Aroma Association: Peppermint
Peppermint perseveres! If you’ve ever grown peppermint in your yard, then you know what I mean! It’s also uplifting, independent, tenacious, alert, and consistent – all wonderful qualities to duplicate in automation.
How can I get social?
Develop and maintain your business presence on social media channels like Facebook, Twitter, Instagram, LinkedIn, etc.
Note: Facebook remains the #1 social media channel with the average user spending at least 50+ minutes on it each and every day.
Tip: Choose 1 channel, master it and only add another one when you have the time and space to develop it. Most importantly, be consistent.
A good rule of thumb is to post on your Facebook business page once a day. (Posting 1x per week is NOT enough.) Remember to keep your posts relevant to your brand and message.
To reach more people, engage your audience, and provide an opportunity to get up close and personal with your audience in “real time.” Using videos or Facebook Live is an awesome strategy.
Aroma Association: Sweet Orange
It’s sweet, bright, cheerful, uplifting, friendly, attractive, and lovable. Spread a little sunshine throughout your social channels and your audience will keep coming back for more!
The next tip is: COLLABORATE
How should I collaborate?
Connect with complementary associates via interviews, radio shows, joint workshops, etc.
Two examples of local collaborations are:
- Shirley Piccarreto, a local Doctor of Naturopathy, was just on a live radio show hosted by Jodi Aman, Founder of Heal Now and Forever Be in Peace. They had a show on relieving anxiety naturally and it was awesome! Shirley was introduced to a new market and Jodi got to highlight a best-selling author in a similar field. It was a win-win situation.
- MacKenzie Piccarreto, the owner of MacKenzie’s Table, joined up with Niki of HikYoga this weekend. They offered a yoga class, and afterward, everyone learned how to make healthy smoothie bowls. How fun is that?
Why are collaborations important?
- Different styles attract different people, which allows you to broaden your audience and reach
- Double the value for the audience, half the investment for you
- Establishes credibility in the field – confidence in joint ventures
- Just plain fun!
Network in forums, private groups, and professional associations to see who would align with your message. From there, reach out and organize an event, whether it’s an in-person workshop or a digital hang-out.
Aroma Association: Patchouli
It’s all about the party, dude! It’s comforting, familiar, nostalgic, and known for bringing people together for a good time. Patchouli can teach us a lot about resting in collaborations.
Lastly: DEFINE YOUR BRAND
Why should I define my brand?
You need to be memorable. People need to know what you stand for, who you are, and how to recognize you in the crowded marketplace.
Best selling author Seth Godin says – “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
He advocates putting time into thinking about how you can make yourself memorable. Whether it is a different way of shaking someone’s hand (like your alternate hand over theirs) or leaving them with a special gift that has a story associated with it. Think about the difference and the impact of leaving your client with the standard tradeshow junk (like a company pen or plastic key chain) vs. a special ½ dollar (think lucky charm) with a meaningful story associated with it.
Another good example is the podcaster, John Lee Dumas, who uses keywords repeatedly to make an impression on his audience. Another way to be memorable, since we learn and associate things through repetition.
His show is called Entrepreneur on Fire; he refers to it as EO Fire; his audience has the nickname of Fire Nation, which he uses throughout the show; and at the end of each episode, he has a “rapid fire” Q&A with his guest. Throughout the interview, he is referencing the word “fire” multiple times and makes his mark in that way.
How can I define my brand?
This is a big topic, that deserves a dedicated post. However, a couple of suggestions are:
- Narrow your niche. Like they say, if you are talking to everyone, then you are talking to no one.
- Stay consistent with your company message and brand (including your color palette).
- Highlight your expertise. If you have too many choices or skills for your customer to choose from, it dilutes your perceived value. Choose 1 or 2 of your top skills and go deep with those.
Get crystal clear about your “sweet spot” – what you are an expert in. Journal about what makes you different and special. Use that information when you are crafting anything including your blogs, products, marketing, etc. Clarity is very alluring.
Aroma Association: Cardamom
It’s warm, spicy, unique, alluring, memorable, and special. Whenever I think of rice pudding or chai, I am reminded of its intrigue. Defining “your spice” leaves your audience coming back for more!
And that’s the meetup summary in a nutshell! 🙂
If you’d like help going deeper on any of the above topics, feel free to book a complimentary discovery call to see if my services are a good fit for your business.
Until next time…breathe joy,
*Note: Pop-up Ally Pro and MailChimp are affiliate links. This means that I am compensated if you make a purchase through these referral links (at no additional cost to you).
Hi! I’m Kc. I mentor help women solopreneurs build, grow, and optimize their holistic businesses so they can help more people, work less hours, and live abundantly.
When I’m not online, you can find me in the backyard garden or with my fluffy cat, Bini.